RESORTS World Sentosa (RWS) is intending to implement wearable radio frequency identification technology (RFID) tags at its Adventure Cove Waterpark to allow cashless transactions and, hopefully, increased expenditure.
The scheme is currently pending a series of trials before full-scale implementation, though RWS said ‘no firm date’ has been set for its commencement.
Jason Horkin, vice president of attractions at RWS, said, “These tags will allow our park guests to pay for services including food & drinks, retail products, as well as top-up their admission for marine interaction programmes.”
“With cashless transactions, guests will be able to enjoy a seamless experience as they enjoy their day in the park. Such RFID technologies will also provide insights into purchase patterns and act as valuable feedback to provide better for guests’ demands,” he said.
When visitors to the park want to make a purchase, the staff member simply scans the guest’s tag to complete the transaction.
Separately, local media reported that the Singapore Tourism Board (STB) is also considering the use of RFID, inspired by the success of wearable RFID tags at Walt Disney World in US.
Tender documents put up last week showed that up to 1,000 tags and 20 tag-detecting readers will be tested at two unspecified places – a tourist attraction and a MICE venue, between November and January.
STB noted that Disney increased visitor spending by eight per cent three months after rolling out the use of the RFID tags, and STB said it would be exploring using the technology for events and attractions, entry access, food and retail payments, and social media.
Applications in the readers include the ability to request rights to access user’s social media, suggest purchases based on registration information and post pictures on social media.
Like RWS, STB will use the technology to glean consumer behavioural insights.